The Scotts Fertilizer Of Sales Growth
I saw a wonderful advertisement last month. Scott’s Fertilizer was encouraging people to lay down their product now, during the fall season, despite the fact that everything was going dormant. Their thinking was, “Now is the time to start preparing for that lush, green lawn you’ve always wanted.”
Brilliant!
There is a valuable lesson here for salespeople as well. We are entering the final month of 2017. If you are like most salespeople, you believe that this is a difficult time to get someone on the phone and people scattered during the holidays. Therefore, you justify the lack of sales activity.
But what if you did the opposite?
What if you went into your sales garage and pulled out your sales broadcast spreader, filled it with some sales fertilizer, and did a few laps around the neighborhood?
Instant growth? Absolutely not!
Eventual lush beauty? Without question!
The people at Scott’s did not intend to provide a sales tip when they ran their ad campaign, but they sure nailed it. Follow their advice consistently and you will be the envy of all of your sales neighbors. Believe that December is a terrible month to make a sales call in your sales grass will stay dormant.
A good salesman is full of fertilizer. Spread it!
What’s YOUR sales challenge?
• No prospecting process, don’t know whom to call on or what to say? Solution: Take the Sales Challenge!
• Do you know what you should be doing but not doing enough of it? Solution: The 90 Day Sales Blitz
• Not calling on the right kinds of companies? Solution: The Lead-Gen/Vertical Market Research Program
• I have no idea! Can we talk? Absolutely: meetme.so/billfarquharson
Other questions? Bill Farquharson: 781-934-7036 or bill@aspirefor.com